oa South African Journal of Information Management - Towards developing value strategies to improve contact efficiency of Web sites: a marketing perspective
The Internet is a new medium that provides opportunities for businesses to market their products and services to potential customers. Although there is a lot of 'hype' and expectations regarding the commercial opportunities, it appears that businesses need a better understanding of how to use the Internet for commercial purposes. This article addresses this aspect by focusing on how marketers can create value in their Web sites. Firstly, the article explains the importance of value in a Web site. Secondly, factors are considered that need to be taken in consideration in the development of value strategies. And thirdly, possible strategies that can improve the value of the Web site for the customer are identified
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