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- Volume 4, Issue 1, 2002
South African Journal of Information Management - Volume 4, Issue 1, 2002
Volumes & issues
Volume 4, Issue 1, 2002
Customer-centric data warehousing in organizations and the privacy of the individual as a customer : a call for re-examinationAuthor J.J. BritzSource: South African Journal of Information Management 4 (2002)More Less
The new focus in most organizations is on customers and particularly the cultivation of close, personal relationships with each customer as an individual. This relationship is built using detailed data collected about the customer. The integrated customer data must be stored in a repository or database where it can be accessed, manipulated, etc. The data warehouse as one such repository is therefore a central component in supporting an organization to design and implement customer-centric initiatives. But collecting customer data in such an integrated database has implications for the customer's privacy. In this article, argument is made for a re-examination of the approach used in implementing data warehouses containing customer or customer-related data, and some methods linked to privacy principles are suggested. Furthermore, it is shown that there is a need for further discussion and investigation of this subject. The article draws on a review of literature and on the authors' own research and practical experiences.
Author M. JakovljevicSource: South African Journal of Information Management 4 (2002)More Less
Financial portals have emerged as the new platform through which consumers can handle all their financial affairs from a central point on the Web. However, most South African financial portals provide consumers with a fragmented view of their financial position, as they are only able to view accounts held within the single organization. These portals also offer financial products and services that are exclusively restricted to the organization's own products. This is in stark contrast to the emerging disciplines of 'open finance' and 'account aggregation', which are rapidly being adopted by international financial portals. The aim of this research was to explore various views from South Africa's financial portals with regard to financial aggregation and open finance. The study of four South African financial portals was conducted to shed light on the future direction of the financial portal market in South Africa. Results revealed that financial portals viewed basic functionality of the portal, services delivered by the portal and the selection of products and services from the portal to be the main customer drawing factors - aggregation and open finance as yet played no role. It was discovered that most South African financial portals were considering collaboration with other organizations. It was, however, unclear whether this collaboration would actually occur, with many financial portals working on their own unique approaches. Results also revealed that the market was large enough for many different financial portals. The financial portals believed there was enough space for between two to four large players, with the rest of the portals having to focus on specific niche sectors.
Author J.P. JamesSource: South African Journal of Information Management 4 (2002)More Less
This study was a preliminary investigation into the usability and usefulness of three broad Web site categories relating to the field of ergonomics, namely commercial, non-profit and reference sites. A random sample of 14 Web users, all from varied academic disciplines and with differing levels of knowledge of the field of ergonomics, voluntarily participated in this study. Three Web category-specific questionnaires were developed that evaluated ease of navigation, Web site usefulness and user background. A comparative analysis of ergonomics Web sites was also done. Subjects were required to rate Web sites based on a 5-point personal rating scale for 12 questions. Results from this study allowed for basic recommendations for Web developers and Webmasters involved in Ergonomics Web site design.
Author A.M. SinghSource: South African Journal of Information Management 4 (2002)More Less
The impact of the Internet on business has been phenomenal. In 1999 South African consumers spent R2,7 billion on Internet purchases and business-to-business transactions amounted to around R3,9 billion. It is clear that the Internet has tremendous potential and exposes new business opportunities for organizations. Some of the benefits the Internet has to offer are cost-effectiveness, establishing a presence, networking and reaching a highly desirable demographic market or spesialized markets. It is further an invaluable marketing tool that helps with effective need identification and need satisfaction, as well as advertising and promotion. Yet research indicated that consumers view Internet marketing as ineffective. On the other hand, research also suggested that managers were satisfied with the impact the Internet had on their organizations. It is therefore clear that the consumers' needs are not met. This is caused by various obstacles such as fear, illiteracy, segmentation, niches, advertising and site appearance, which prevent the optimal utilization of the Internet. New strategies have to be developed to overcome these obstacles.