oa South African Journal of Information Management - Improved contact efficiency of Web sites through value creation : the South African situation
The Internet provides new opportunities for businesses to market their products and services to potential customers. Although there is a lot of hype and expectations regarding the commercial opportunities, it appears that businesses need a better understanding of how to use the Internet for commercial purposes. The research undertaken addressed this aspect by focusing on how marketers could create value in their Web sites. Through the research, the importance of value in a Web site was explained. Factors were considered that must be taken in consideration in the development of value strategies. Finally, an empirical study was conducted in this regard.
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