1887

oa South African Journal of Information Management - Criteria for the development of effective university Web sites

 

Abstract

In the age of information technology, where speed and convenience are essential, the Internet seems to be the only solution to satisfy this urgency. It has become the billboard for both academic and corporate communities worldwide. The Internet is hailed as the greatest marketing tool of all time. In this article, the researcher explains how South African university Web sites market their products, namely education. The main objectives of the article are to indicate whether these sites are user friendly and interactive, and whether they offer students relevant and accurate information, address information security issues and use the Internet to market their products and services effectively. In this article, the problems that users experience are also discussed.

Loading

Article metrics loading...

/content/info/5/3/AJA1560683X_238
2003-09-01
2016-12-03
This is a required field
Please enter a valid email address
Approval was a Success
Invalid data
An Error Occurred
Approval was partially successful, following selected items could not be processed due to error