oa South African Journal of Information Management - Criteria for the development of effective university Web sites

Volume 5 Number 3
  • ISSN : 2078-1865
  • E-ISSN: 1560-683X



In the age of information technology, where speed and convenience are essential, the Internet seems to be the only solution to satisfy this urgency. It has become the billboard for both academic and corporate communities worldwide. The Internet is hailed as the greatest marketing tool of all time. In this article, the researcher explains how South African university Web sites market their products, namely education. The main objectives of the article are to indicate whether these sites are user friendly and interactive, and whether they offer students relevant and accurate information, address information security issues and use the Internet to market their products and services effectively. In this article, the problems that users experience are also discussed.

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