oa Interim : Interdisciplinary Journal - The role of image / perception in urban tourism development : a case study of Bloemfontein
When considering various holiday destinations, tourists rely heavily upon the image of a particular destination. Given a much wider choice and greater variety of destinations, tourists today are likely to favour holidays that offer the fullest realisation of their personal needs and value for money. Having a good product alone is simply not good enough in a competitive market, therefore the motives, expectations and needs of tourists must be taken into consideration. A holiday has become a major consumable as a prerequisite for modern living and has in the process become a marker of status. This is the reason why the image of a holiday destination is a critical factor when developing a destination. Whether or not the image is in fact a true representation of what the destination has to offer the tourist or not, is of secondary importance. What is important is the image that exists in the mind of the consumer.
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