oa Interim : Interdisciplinary Journal - The economic impact of the Volksblad Arts Festival



Arts festivals, as a form of event tourism, are becoming more and more popular in South Africa with new festivals developing annually. The Volksblad Arts Festival in Bloemfontein celebrated its fifth anniversary in 2005. The purpose of this paper is to indicate the economic impact of the annual Volksblad Arts Festival on the local economy of Bloemfontein. Results will also be compared with research done at other popular festivals in South Africa. It was found that the Volksblad Arts Festival is a tourism activity of note which stimulates the local economy, although the majority of the impact is generated locally and does not represent basic income that flows into the region from other areas.


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