oa Interim : Interdisciplinary Journal - The use of colour as a tool for propaganda

Volume 6 Number 1
  • ISSN : 1684-498X



The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.

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