n International Retail and Marketing Review - Foreword




Marketing and retailing operate in an ever-changing business environment, with competition increasingly becoming more challenging and fierce. Retailers and other businesses are finding that no longer is it good enough to do only incrementally better than their competitors. The time has come for all businesses to expand their horizons and to seek new frontiers in the business world. This cannot be accomplished in isolation but with a collective approach by the business world and academia.


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