n International Retail and Marketing Review - Foreword

Volume 3, Issue 1
  • ISSN :



The retail landscape is dynamic and the only constant in this environment is change. Without change there will be no development and growth. Retailers and marketers are locked in fierce competition today and are looking at ways and means to differentiate themselves from competitors, and to have the edge in the business world. New methods of competing are constantly being pursued and it has been said that only those businesses that can adapt and secure a sustainable competitive advantage will survive. This approach can be successful if academia and business join hands and together focus on new opportunities and jointly strive to expand the retail and business landscape.

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