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- Volume 4, Issue 2, 2008
International Retail and Marketing Review - Volume 4, Issue 2, 2008
Volume 4, Issue 2, 2008
Source: International Retail and Marketing Review 4, pp 1 –8 (2008)More Less
The study examines the influence that retail store price levels and salesperson service characteristics have on store customers' repurchasing behaviour. Please note that the quality of the products sold at the retailer does not form part of the trade-off options that customers are presented with.
Author M.C. CantSource: International Retail and Marketing Review 4 (2008)More Less
The challenges in the retail field are becoming more and more complex as international borders shrink, globalisation increases, and the pressure on the consumer increases. The recent surge in the price of oil, international tension in the Middle East, the deepening crises in the US economy and the threat of a world recession have all contributed to the uncertainty in the retail arena.
The contextual determinants behind the entrepreneurial behaviour within 3D of EO : evidence from the SMEs in ChinaSource: International Retail and Marketing Review 4, pp 9 –32 (2008)More Less
China's recent economic success is remarkable. However, this comparative research - conducted at a firm level - presents empirical evidence showing that the entrepreneurship contextual conditions in China are still not comparable to those in Belgium, if the entrepreneurial behaviours within the enterprises from the two countries are compared along dimensions of innovativeness, proactive risk handling, and management professionalisation (3D of EO). Taking the Global Entrepreneurship Monitor (GEM) Model as a contextual framework, this research brings into focus a number of determinants that influence the entrepreneurial behaviours. This comparative research initiates a Sino-Belgian entrepreneurship research, contributes to the knowledge on cross-national entrepreneurship study, and brings up some research evidence that is expected to be further studied in future investigations. In this article, the authors intend to present the evidence concerning the contextual determinants that influence the Hebei entrepreneurs' behaviour within the 3D of EO.
Author Mike CantSource: International Retail and Marketing Review 4, pp 33 –42 (2008)More Less
Retailers know the cherry picking consumer as a shopper who goes from store-to-store, buying only items that are specially priced. This perception raises various questions for a retailer: who are cherry pickers; how do they behave; and, how does this behaviour impact on retailers?
The aim of this article is to examine the correlation between cherry picking and the distance that consumers travel to do grocery shopping and whether geographical influences play a role in customer behaviour concerning store switching and location.
The study will enable retailers to benefit from this form of consumer behaviour by taking a proactive approach towards store switching and store location.
Author Richard JonesSource: International Retail and Marketing Review 4, pp 43 –63 (2008)More Less
This article reflects the current interest in brand research towards studying non-consumer relations and their role in brand value creation. It presents a model of stakeholder equities as a tool for brand managers to assess the value of multiple stakeholders in relation to the brand. A stakeholder brand value model is then developed to strengthen understanding of the sources of brand value. It is argued that brand value is co-created through interaction with multiple strategic stakeholders. Considerations for brand mangers and suggestions for future research are presented.