n International Retail and Marketing Review - Foreword

Volume 4, Issue 2
  • ISSN :



The challenges in the retail field are becoming more and more complex as international borders shrink, globalisation increases, and the pressure on the consumer increases. The recent surge in the price of oil, international tension in the Middle East, the deepening crises in the US economy and the threat of a world recession have all contributed to the uncertainty in the retail arena.

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