n International Retail and Marketing Review - No bullshit social media : the all-business, no-hype guide to social media marketing, J. Falls & E. Deckers : book review
|Article Title||No bullshit social media : the all-business, no-hype guide to social media marketing, J. Falls & E. Deckers : book review|
|© Publisher:||MC Cant|
|Journal||International Retail and Marketing Review|
|Affiliations||1 University of Johannesburg|
|Publication Date||Jan 2012|
Finally! As the title suggests, a book on social media that cuts to the chase. Social media is here to stay and no matter the list of reasons why your company feels it should not engage in social media, sooner or later, you'll have to start, because your competitors already have.
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