n International Retail and Marketing Review - Retail analytics : the secret weapon, Emmett Cox : book review

Volume 9, Issue 1
  • ISSN :



Successful retail business management in today's world demands that an organisation be able to meet the needs of customers while at the same time meeting its other goals including the need to operate effectively and efficiently. Retail analytics offer retailers an opportunity to come up with informed strategies that will help optimise retailing decisions so as to help ensure business success. This paper reviews the book 'Retail Analytics: The Secret Weapon' written by Emmett Cox and published in 2012 by John Wiley and Sons. This seven chapter book offers insights into analytics and how it can assist retail business operations in a variety of ways including demand forecasting, merchandise mix modelling, price and promotion modelling, store location analysis and labour forecasting.

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