n International Retail and Marketing Review - Can social media marketing skills be taught?

Volume 9, Issue 1
  • ISSN :



With the launch of the GetSmarter and UCT Social Media course in late 2012, many posed the question: can social media marketing skills be taught? It's a valid question, given the volatility of the social media landscape and a certain X-factor quality that many online influencers possess. Social platforms are in a constant state of flux and marketers are often left wondering whether an update or redesign will throw their best intentions into disarray. Furthermore, many agonise over the quest to secure more likes and followers, searching desperately for the elusive recipe to make people like their brand online.

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