n The Retail and Marketing Review - Marketing Communication - An Integrated Approach, L. Koekemoer (Ed.) : book review

Volume 10, Issue 1
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CEO of AAA School of Advertising Dr Ludi Koekemoer recently launched the fourth edition of his book Marketing Communication - An Integrated Approach. Co-authored by topic experts, the book is a cornerstone for the understanding of the marketing communications landscape for second and third year university students as well as anyone who wants an updated, relevant and contextual view of marketing communication.

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