The Retail and Marketing Review - Volume 10, Issue 2, 2014
Volume 10, Issue 2, 2014
Author M.C. CantSource: The Retail and Marketing Review 10, pp I –II (2014)More Less
The end of 2014 has brought new and other challenges to retailers and marketers worldwide. The end of the year have seen the dollar regain some of its lost ground against other currencies and in the case of the South African Rand the dollar has increased its strong run with the rand at a record low of R11,36 to the Dollar by beginning December. African economies in general are not doing well and the sharp drop in the oil price towards the end of the year has led to some relieve to importers and serious short comings to exporters of oil.
An economic crime offender's perception of fraud, corruption and tax-related offences from a South African perspectiveSource: The Retail and Marketing Review 10, pp 1 –17 (2014)More Less
Within the legal framework of the criminal justice system and the various taxation laws and regulations in South Africa, there are always opportunities for people to come into conflict with the law. This study was undertaken to investigate an economic crime offender's perceptions of fraud, corruption and tax-related offences. In total 82 economic crime offenders, serving a prison term for their offences, completed a questionnaire comprising 38 questions and were personally interviewed in a semi-structured interview comprising 17 pre-set questions. The study demonstrated that differences exist between an economic crime offender's level of education and the monetary extent of the perpetrated offence. In perpetrating an economic crime, the offender is only concerned about the immediate financial reward, disregarding any possible consequences such as taxation or prosecution. To prevent fraud, corruption and tax-related offences, the motivation to commit such crimes should be eliminated or reduced. Fraudsters consciously or subconsciously weigh up the individual risks and rewards of their criminal behaviour, and for that reason, their conduct may be relatively easily modified. Consequently, this study has vital implications for reformulating appropriate rehabilitation programmes for economic crime offenders.
The role of human resources management practices represented by employee's recruitment and training and motivating in realization competitive advantageAuthor M.M. ShammotSource: The Retail and Marketing Review 10, pp 18 –37 (2014)More Less
The present study identified role of human resource management in the realization of competitiveness in Industrial Organizations and has focused primarily on some important issues related to human resource management selection, training, motivating, attracting, employing, evaluating employees, and the setting of salaries, fees and rewards and the realization of competitiveness among business organizations. This paper has undergone for the evolution of HRM from past to present will be discussed in a theoretical concept. Then the role of human resources for organizations to gain competitive advantage and the innovations in HRM in the 21st century will be analyzed in a strategic view. Data was drawn from a sample of two industrial business organizations in the city of Amman. The study results showed that there is a significance relationship between the factors such as; raining, motivating, attracting, employing, evaluating employees, and the setting of salaries, fees and rewards of employees and workers and the realization of competitiveness among industrial business organizations. And this result is consistent with the outcome of previous studies.
Source: The Retail and Marketing Review 10, pp 38 –58 (2014)More Less
It is important for clothing retailers to be aware of customer complaint behaviour, and to take such complaints seriously when they occur, since service failures within the highly competitive clothing retail industry are inevitable. Given that the resolution of a customer complaint is critical, in order to restore customer satisfaction, retailers are providing customers with a variety of complaint channels, such as online complaining. Due to the limited literature and research available, the purpose of this study was to determine the interrelationships between the constructs attitude towards complaining, service failure severity, online complaint intention, and the strength of service recovery expectation. Non-probability sampling - in the form of quota and convenience sampling - was used to collect the data from 397 clothing retail customers residing in Gauteng. Results of the structural equation modelling indicate that respondents' perceptions of the severity of the service failure experienced significantly and positively influence their strength of service recovery expectations, while no further significant positive influences were uncovered between any of the other constructs, including online complaint intention, as hypothesised in the proposed model for the study.
Author D. AugustynSource: The Retail and Marketing Review 10 (2014)More Less
Research Matters is an introductory research title aimed at undergraduate students and fills a gap in the market where no other publication addresses entry-level research or research basics on this level. What sets this textbook apart from other research textbooks is that the writers aim to equip the inexperienced researcher with the necessary skills and confidence to tackle their first research project.
Source: The Retail and Marketing Review 10, pp 59 –67 (2014)More Less
The importance of emotions and personal values for consumer decision-making is well documented. This article aims to provide additional insight into the relative influence of emotions and personal values in packaging preference decisions. The literature overview attempts to provide justification for using a particular methodology involving an animated non-verbal emotion measurement instrument, a repertory grid analysis followed by a laddering exercise as well as an overall preference measure between the pack designs. A non-probability sampling approach was used to draw a convenience sample consisting of 158 respondents. Findings confirmed certain theoretical perspectives, namely that packaging designs evoking intensely felt positive emotions and complex cognitive personal value structures, result in stronger preferences expressed for these packs. The research findings also indicate that packaging design can be viewed as providing the 'glue' that connects logic and reason with feelings and emotions.
Author Margaret MentzSource: The Retail and Marketing Review 10, pp 78 –79 (2014)More Less
Summary based on Sarina de Beer's market opinion based on Ask Afrika Orange Index®.
Service levels are up, but that does not necessarily mean customers are more loyal to brands. This is according to Sarina de Beer, managing director at Ask Afrika, South Africa's largest independent market research company. In the Ask Afrika Orange Index® survey, which evaluates company and government department performance through national benchmarks on service excellence, 155 companies from 32 industries were measured this year. Overall, service has improved by 1.7%. The companies that did extremely well fulfilled most of the needs that consumers value from a service perspective.