n The Retail and Marketing Review - Research Matters, Du Plooy-Cilliers, F., Davis, C. & Bezuidenhout : book review

Volume 10, Issue 2
  • ISSN :



is an introductory research title aimed at undergraduate students and fills a gap in the market where no other publication addresses entry-level research or research basics on this level. What sets this textbook apart from other research textbooks is that the writers aim to equip the inexperienced researcher with the necessary skills and confidence to tackle their first research project.

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