n The Retail and Marketing Review - Foreword

Volume 10, Issue 2
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The end of 2014 has brought new and other challenges to retailers and marketers worldwide. The end of the year have seen the dollar regain some of its lost ground against other currencies and in the case of the South African Rand the dollar has increased its strong run with the rand at a record low of R11,36 to the Dollar by beginning December. African economies in general are not doing well and the sharp drop in the oil price towards the end of the year has led to some relieve to importers and serious short comings to exporters of oil.

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