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n Without Prejudice - When ! raises a ? : intellectual property

Volume 10, Issue 11
  • ISSN : 1681-178X
USD

 

Abstract

In the fast-paced world of today, people do not have time to read lengthy instructions or complicated brand names and, because of the multinational, multilingual mash that is today's society, the use of symbols to indicate use or origin of everything, from the green phone symbol on cellphones to the rigid male and female personas indicating restrooms, is not only increasing but necessary. Simple, bold images and logos are easily comprehended and effortlessly memorised by the human mind, which business has been exploiting for centuries in the sale of their goods and services. But, the use of a punctuation symbol as a logo?

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/content/jb_prej/10/11/EJC49099
2010-12-01
2017-09-23

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