n Without Prejudice - Is the World Cup ready for Africa? : special feature
|Article Title||Is the World Cup ready for Africa? : special feature|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Mar 2010|
|Pages||52 - 53|
For years FIFA has been telling us that the only way the World Cup can work is with huge sponsorships, that savvy sponsors demand their pound of flesh, and that we should, therefore, stop moaning about the marketing restrictions and simply accept that this is the way these things work.
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