n Without Prejudice - ASA Sponsorship Code : special feature

Volume 10, Issue 2
  • ISSN : 1681-178X



Besides the legislative provisions which have been promulgated with the ultimate purpose of protecting the rights of federations, organisers, sponsors and licensees of events such as the 2010 FIFA WORLD CUP - including the amendments to the Trade Practices Act and the Merchandise Marks Act - businesses, advertisers and advertising agencies should also have regard to the Codes issued by the Advertising Standards Authority (ASA).

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