n Without Prejudice - Fair play - the ASA as referee in ambush marketing disputes : special feature
|Article Title||Fair play - the ASA as referee in ambush marketing disputes : special feature|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Mar 2010|
|Pages||18 - 19|
Though lacking the formal clout of a court of law, the Advertising Standards Authority of South Africa (the ASA) provides one of the most commercially-effective weapons within FIFA's anti-ambush marketing arsenal, at a fraction of the cost and time spent in pursuing the traditional legal route.
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