n Without Prejudice - Game, set and match to the consumer : advertising
|Article Title||Game, set and match to the consumer : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Jul 2010|
|Pages||28 - 29|
|Keyword(s)||Spoor and Fisher|
The Advertising Standards Committee handed down a recent ruling on a complaint lodged against the "Price Guarantee" advertised by Game stores. The advertisement reads as follows :
"Price Guarantee found it cheaper? Tell us and we will BEAT that price! We will not be undersold - if you've purchased any item from Game, and within 21 days find the same product at a competitor for less, tells us and we will refund MORE than the difference. If you intend purchasing from Game and find the same item elsewhere for less at the same time - tell us and we will beat that price!"
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