n Without Prejudice - A little ruling is a big deal : advertising
|Article Title||A little ruling is a big deal : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Mar 2011|
My two-year-old son has a book about a fish that I am forced to read again and again. There is a line in the book that goes, "He blew small bubbles, but he told tall tales". It came to mind when I read the recent ASA Appeal decision in the matter of Cell C / van Zyl. The decision, which relates to an interim step, is a short one. But the impact has the potential to be huge.
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