n Without Prejudice - Bafana Bafana : intellectual property

Volume 11, Issue 4
  • ISSN : 1681-178X



At the time of writing this article, SAFA was telling all those who cared to listen that it would be looking for a new nickname for the national soccer team. Not because the name Bafana Bafana's failing to do the business - , since 2010 the moniker's probably become as well known as Azzurri, Les Bleus or Oranje. And not because it's felt that a team that's suddenly charging up the world rankings needs a name with more gravitas or one that's a bit more intimidating. No, it's simply down to the fact that SAFA doesn't have full ownership of the name. And that's because, from a trade mark management point of view, Bafana Bafana is a textbook example of how not to do things.

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