n Without Prejudice - How big is your brand? : intellectual property
|Article Title||How big is your brand? : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Affiliations||1 Adams and Adams|
|Publication Date||Jul 2011|
|Pages||57 - 58|
The intangible assets of a business, including its brands, are often said to be a business' most valuable assets. However, as brands are incorporeal assets, convincing others of the actual monetary value of a brand depends on acceptance and credibility of the method of valuation.
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