n Without Prejudice - Taste lands big fish : dealactivity

Volume 12, Issue 1
  • ISSN : 1681-178X



The story of 37 year-old founder and CEO of Taste Holdings, Carlo Gonzaga, typifies what can happen when this phenomenal growth prospect is allied to an unbelievably passionate entrepreneurial ethos. Gonzaga, a lawyer by profession - he obtained his LLB degree at the University of Natal - and his father, Luigi, started out with four franchised pizza outlets in the Durban region in the late 1990s. A passionate believer in the power of entrepreneurship, Gonzaga was chairman of the Franchisee Council for three years and during this time won Marketer of the Year, and the Franchisee of the Year awards twice.

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