n Without Prejudice - Discriminatory transactions : consumer law




If a shop gives a discount to customers who buy a product in bulk but does not give the same discount to customers who do not buy in bulk, does this constitute discriminatory marketing in terms of the Consumer Protection Act (68 of 2008) (the CPA)? There are businesses receiving bad advice by in-house counsel or others who do not have a proper understanding of the implications of the CPA for that business, as a result of which they believe they will be penalised for undertaking business practices that are commercially justifiable and legally acceptable.


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