n Without Prejudice - Juju and brands : intellectual property
|Article Title||Juju and brands : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Theuns Van de Merwe|
|Publication Date||Dec 2012|
|Pages||56 - 57|
The right to exploit the name of a famous person commercially has been the topic of some debate, decision-making and policy consideration in local and International forums. At one end of the playing field are the entrepreneurs, grabbing consumer spend by promoting their goods and services under famous names despite having no right or authority to do so, as far as this may be required. At the other end, we have the celebrities and their agencies, jealously guarding the buying power tied to the associated "golden monikers."
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