n Without Prejudice - In defence of the ASA : advertising
|Article Title||In defence of the ASA : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Mar 2012|
|Pages||42 - 43|
Aaah - lucky me! The proud recipient of the very latest Code of Advertising Practice updates. No finer opportunity to stretch my lawyer's brain in the on-going business of trying to understand what the ASA intends with a particular update, why it was done, and what it will mean to my clients. And the latest changes (Service edition 19) give me some fine food for thought - in particular an innocuous looking little addition to Clause 4 which states, "All complaints, by consumers or competitors, regarding medicinal claims, excluding complementary medicines, must be lodged in terms of Appendix A".
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