n Without Prejudice - Aftertaste - brand snob perception : lifestyle wine
|Article Title||Aftertaste - brand snob perception : lifestyle wine|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Affiliations||1 Cliffe Dekker Hofmeyr|
|Publication Date||Apr 2012|
|Pages||95 - 96|
Wine drinkers are generally brand sensitive. Whether this is due to pure snobbism or actual taste is an open question. One good vintage is enough to create a hype around a wine for many consecutive vintages and one bad vintage (or unlucky Platters rating) is often enough to scar the reputation of a winery for life.
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