n Without Prejudice - Coca-Cola : definitely a taste for life! : intellectual property
|Article Title||Coca-Cola : definitely a taste for life! : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Jul 2012|
|Pages||35 - 37|
"Our formula is our company's most valued trade secret and we will not be coming forward with that formula" was spokeswoman for the Coca-Cola company, Kerry Tressler's, reaction to a broadcast of This American Life on February 11 2011 claiming that Coca-Cola's secret formula has been discovered.
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