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n Without Prejudice - Using intellectual property to drive revenue : intellectual property

Volume 12, Issue 6
  • ISSN : 1681-178X
USD

 

Abstract

South African companies are urged to move from a protectionist approach to managing their Intellectual Property (IP) - to one where the IP assets generate financial returns. However, in order to see real, bottom line results, the focus on maximising IP value in a company must start right from the top levels of management.

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/content/jb_prej/12/6/EJC124419
2012-07-01
2017-08-22

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