n Without Prejudice - Using intellectual property to drive revenue : intellectual property
|Article Title||Using intellectual property to drive revenue : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Jul 2012|
South African companies are urged to move from a protectionist approach to managing their Intellectual Property (IP) - to one where the IP assets generate financial returns. However, in order to see real, bottom line results, the focus on maximising IP value in a company must start right from the top levels of management.
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