n Without Prejudice - Make protecting your name a priority : intellectual property
|Article Title||Make protecting your name a priority : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Nov 2013|
|Pages||26 - 27|
In the words of famous fashion designer, Coco Chanel, "In order to be irreplaceable, one must always be different." But exactly, how different does one need to be? Our personal names (meaning, our full names, for example, John Smith) define us from the day that we are born so, logically, we believe that our names are our brand and that we are entitled to benefit from them commercially and otherwise.
Article metrics loading...