n Without Prejudice - Exploiting a competitor's advertising goodwill is no joke : intellectual property
|Article Title||Exploiting a competitor's advertising goodwill is no joke : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Eben Van Wyk and John Foster|
|Publication Date||Nov 2013|
|Pages||20 - 23|
In a ruling by the Final Appeal Committee (FAC) of the Advertising Standards Authority of South Africa (ASA) handed down on October 7 2013, certainty was finally provided in an advertising spat between South Africa Airways (SAA) and Kulula.com (Kulula), which has been on-going since March 2013.
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