n Without Prejudice - Brand & trade mark due diligences : intellectual property
|Article Title||Brand & trade mark due diligences : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Darren Olivier and John Ndlovu|
|Publication Date||Aug 2013|
|Pages||56 - 59|
When performing an IP due diligence or audit as part of a transactional due diligence it is crucial to understand what the transaction is about. IP needs to be identified, verified, highlighted and surrounding issues conveyed to the interested parties in the context of the overall transaction.
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