n Without Prejudice - Profiteering from the Mandela brand : intellectual property law
|Article Title||Profiteering from the Mandela brand : intellectual property law|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Oct 2013|
|Pages||22 - 23|
Former President and father of the nation, Nelson Mandela returned to his home at the beginning of September after a lengthy stay in hospital due to a critical lung infection and South Africans as well as many others around the globe keep him in their prayers. In the meantime, businesses including book shops and curio stores are experiencing increased sales of merchandise bearing the anti-apartheid hero's name, image or quotations from his well-known books. Other opportunistic elements are also looking to cash in on the struggle icon's ailing health. Indeed, you are unlikely to pass an intersection without being offered an opportunity to purchase a t-shirt, clock or frame bearing Nelson Mandela's image. What many may fail to realise is that Intellectual Property rights reside in Nelson Mandela's image, name and quotations.
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