n Without Prejudice - Brand protection advisable in sub-Saharan countries : intellectual property
|Article Title||Brand protection advisable in sub-Saharan countries : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Christophe Van Zyl|
|Publication Date||Feb 2014|
|Pages||30 - 31|
According to a recent report, the population in sub-Saharan Africa, which currently stands at approximately 1.1bn, could double by the year 2050. Due to its growing population, the region presents huge opportunities for new investments and for the sale of goods to a growing consumer base.
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