n Without Prejudice - Creating annuity streams through IP licensing : intellectual property
|Article Title||Creating annuity streams through IP licensing : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Author||Lara Brandani and Judith Njuguna|
|Publication Date||Feb 2014|
|Pages||24 - 26|
Globalisation in the past century has led to the growth and expansion of businesses at an unprecedented rate. Despite this, the exploitation of intellectual property (IP) as a means of creating a new revenue stream and increasing asset value continues to be a missed opportunity.
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