n Without Prejudice - Trade marks - a key decision : intellectual property

Volume 14, Issue 11
  • ISSN : 1681-178X



South Africa had its first keywords trade mark decision recently. This is a decision that deals with the question of whether or not it's lawful for a company to purchase as a keyword (think Google Adwords) a word that is the trade mark of a competitor, which has the effect that anyone searching that word will, in addition to the so-called 'natural results' that come up, see adverts placed by the company that bought the keyword.

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