n Without Prejudice - UnSteve your ads : advertising
|Article Title||UnSteve your ads : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Feb 2015|
|Pages||23 - 24|
An advertiser or marketer knows that they have succeeded in a campaign when one line, or even one word, is enough to recall that whole campaign in the mind of a consumer. Think "it's not inside, it's on top", think "25 hour day", think "simpler, better, faster". Think "Steve".
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