n Without Prejudice - "It does exactly what it says on the tin" - "A guide to the Code of Advertising Practice", Gail Schimmel : advertising law book review
|Article Title||"It does exactly what it says on the tin" - "A guide to the Code of Advertising Practice", Gail Schimmel : advertising law book review|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Affiliations||1 Muhlberg IP|
|Publication Date||Nov 2015|
|Pages||63 - 64|
Gail Schimmel's Advertising Law (Juta) has everything you could possibly want in a book - an agreeable number of pages (157), a conversational style, few footnotes, and a visual appeal that comes from using the now-popular device of presenting certain things (in this case decisions, summaries and clauses of the ASA Code) in separate boxes. And for those of you with short attention spans, the book even has helpful wake-up warnings like this: "Now here is where it all starts getting messy, and I want you to concentrate carefully". The book is aimed at the advertising practitioner as much as it's aimed at the lawyer. As Schimmel makes clear early on, the focus of the book is the ASA Code rather than all the law affecting advertising. Any lawyer who needs to deal with an ASA issue will find this book extremely useful.
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