n Without Prejudice - On the road with the ASA : advertising

Volume 15, Issue 7
  • ISSN : 1681-178X



An article in the online (www.rdm.co.za) dated 16 July reports that Sanral has reacted with "fury" to a recent ASA ruling against an e-toll advertisement. The attitude of Sanral appears to be that it need not comply with the ASA, and that this is all part of a conspiracy against Sanral. The reality is that if Sanral maintains this attitude, it will soon find out that the ASA is not quite a toothless tiger.

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