n Without Prejudice - #RWC : media
|Article Title||#RWC : media|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Affiliations||1 Whipping the Cat|
|Publication Date||Oct 2015|
|Pages||6 - 7|
For those of us who worked in advertising law in 2010, the arrival of any major sports event is now inevitably associated with thoughts of ambush marketing. And as the Rugby World Cup 2015 arrives, there is no doubt that this rugby mad nation may find marketers trying to push the boundaries.
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