n Without Prejudice - ASA rulings - who's bound : intellectual property
|Article Title||ASA rulings - who's bound : intellectual property|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Affiliations||1 Muhlberg IP|
|Publication Date||Feb 2016|
|Pages||19 - 20|
Some background may be in order. The ASA is a voluntary body, a club if you like. Like any club, the ASA has rules, and if you join the ASA you agree to be bound by its rules. One of the ASA's rules is that all members will recognise its decisions. So if the ASA decides that a certain advert contravenes the ASA Code, all ASA members have to recognise that decision.
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