1887

n Without Prejudice - The power of the brand : management

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Abstract

If you are not into marketing then the notion of rebranding can seem a vacuous and pointless expense. As the old (adapted) joke goes: "How do you make a small fortune from rebranding?"


"Start with a big one."

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/content/jb_prej/7/6/EJC50033
2007-07-01
2016-12-07
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