n Without Prejudice - The end of the 'Oros' generation? : consumer law

Volume 7, Issue 8
  • ISSN : 1681-178X



Growing up in the 1980s and 1990s, children were assailed with advertisements depicting cartoon-type characters, urging them towards so-called 'junk' food. Many will remember 'Simba the lion,' the 'Chomp bar hippopotamus,' and the 'Oros man', 'Frederick and Charlie' - the plastic toy fox and crow found in Kentucky Fried Chicken children's boxes - were also firm favourites. Even though many parents were under no illusion as to the nutritive value of such foods, it was often difficult to ignore children's persistent pleas.

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