n Without Prejudice - A delicate issue : advertising
|Article Title||A delicate issue : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Mar 2008|
|Pages||6 - 7|
A few South Africans took offence at the use of the South African National Anthem, "Nkosi Sikelel' iAfrika ... ", in a Cybersmart radio commercial aired on Radio 702 and Cape Talk over two months in 2007. They argued that the radio commercial is "politically insensitive and denigrates and abuses a revered piece of music." The Advertising Standards Authority of South Africa (ASA) disagreed in its ruling on the matter, handed down on October 26 2007. The decision raises important questions regarding the extent to which humour and parody can be used in advertisements.
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