n Without Prejudice - Have the rules changed? : advertising
|Article Title||Have the rules changed? : advertising|
|© Publisher:||JetBlue Publishers (Pty) Ltd|
|Publication Date||Apr 2008|
|Pages||11 - 12|
The judgement in Verimark (Pty) Ltd v BMW AG set out certain requirements for the use of a third party's trade mark in advertising. It does not, however, necessarily change the existing position with regards to comparative advertising, and practitioners should tread lightly when planning comparative advertising.
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