n Without Prejudice - Internet advertising - bringing the sheriff to town : advertising

Volume 8, Issue 5
  • ISSN : 1681-178X



The recently released annual report of the Advertising Standards Authority in the UK raises the issue of increased complaints around internet advertising. It states that, "Internet advertising is now the second most complained about medium according to the ASA and CAP's Annual Report for 2007. The most common reasons for complaint about internet content were pricing, availability and charges. Seventy two percent of the 2980 complaints to the Advertising Standards Authority were about the content of websites and as such fell outside the ASA's remit."

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